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  • Intangible Resources and Plural Form as Drivers of Franchise Internationalization: Examination within a Two-Country Perspective [2013]

    Category:
    Artículos
    Authors:
    Rozenn Perrigot , María Begoña López Fernández , Sevgin Eroglu
    Date:
    01 of January of 2013
    It Is a Part of:
    Journal of Small Business Management