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-
Intangible Resources and Plural Form as Drivers of Franchise Internationalization: Examination within a Two-Country Perspective [2013]
- Category:
- Artículos
- Authors:
- Sevgin Eroglu , María Begoña López Fernández , Rozenn Perrigot
- Date:
- 01 of January of 2013
- It Is a Part of:
- Journal of Small Business Management